Newcastle Comedy Club
Automation-first website with live Humanitix integration — built to convert interest into ticket sales.
What the club needed
Newcastle Comedy Club needed a modern website to improve name prominence, present shows clearly, and enable accurate advertising — without creating ongoing admin work. The solution had to be responsive, support modern payment methods via ticketing checkout (including Apple Pay where enabled), and be delivered under a budget.
Operating without a website
No single source of truth for show information
Weak landing pages for paid ads and social traffic
Higher customer friction to find shows and buy tickets
More staff time answering basic schedule and ticketing questions
This created real business cost: reduced brand recognition, unclear purchasing guidance, less public-facing information, and suppressed ticket sales.
What we built
A modern website aligned with the club’s branding
Live show data pulled automatically from Humanitix via API — no manual updates
Mobile-first, responsive UI built for fast event discovery and ticket conversion
“Calendar-style” browsing that filters shows by date and date range
Caching and performance optimisations for speed and responsiveness
Modular architecture to support future upgrades without rework
How we did it
Discovery & Planning
We sat down with the club to understand their goals, audience, and existing ticketing workflow through Humanitix. This shaped every technical decision that followed.
API-First Architecture
Rather than building a CMS that requires manual show updates, we integrated directly with the Humanitix API so show data stays current automatically — zero admin work.
Design & Build
Mobile-first, conversion-focused design built around how people actually find and buy tickets — fast load times, clear CTAs, and frictionless event browsing.
Tracking & Launch
End-to-end Google Ads conversion tracking was wired in before launch so the marketing team could measure real ticket sales from day one — not just clicks.
Hear from the client — real results from a real Newcastle business
Consistent experience across devices
Designed for ad traffic — a conversion-focused UI that works whether visitors arrive on desktop or mobile.
Simple by design
The calendar experience is intentionally lightweight. Rather than implementing a full calendar system, the site uses a clean UI layer that filters and presents Humanitix shows by date and date range.
This delivers the customer benefit — fast event discovery — while keeping the build simpler, faster, more reliable, and lower cost with no additional data maintenance.
End-to-end conversion measurement
Reliable conversion signals enabled safer budget-setting and dynamic campaign optimisation.
We ensured the website, Humanitix ticketing, and Google Ads conversion tracking worked together end-to-end — so data flows cleanly from ad click to ticket purchase and campaigns can be optimised using reliable conversion signals.
This enabled the marketing team to set campaign and budget goals with greater confidence, and adjust campaigns dynamically based on what was actually selling.
We also work directly with the club's marketing manager so campaigns can be planned, launched, and iterated without needing development work. Marketing owns messaging, creatives, and budgets — while we maintain site performance, integrations, and tracking reliability.
From quiet to selling out
Following launch, the client reported shows selling out, whereas the equivalent period the previous year was described as “quiet.”
The outcome should be viewed as the result of a multifaceted campaign — combining improved digital infrastructure (a clear, automated website with accurate tracking and stable landing pages) with expanded marketing activity including video content, social campaigns, giveaways, and broader promotional efforts.
Humanitix partnership: With Australian-based offices and strong local support, when issues arose we were able to escalate directly and resolve blockers quickly — reducing downtime and keeping campaigns running smoothly.
Kept current without the overhead
Post-launch value
- Ongoing hosting and support included post-launch
- Reduced hourly rate for future upgrades
- Minor updates (videos, pages, layout adjustments) at no additional cost
- No ongoing admin burden or unpredictable expenses
Have a similar project in mind?
Whether it's a ticketing website, an automation-first build, or end-to-end ad tracking — let's talk about what you need.