Cookie Policy

Newcastle Business Automation

Last updated: 19 November 2025

Newcastle Business Automation ("we", "us", "our") operates the website newcastlebusinessautomation.com (the "Site"). This Cookie Policy explains how we use cookies and similar technologies on the Site and how you can control them.

This Cookie Policy should be read together with our main Privacy Policy, which explains how we handle personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

If you do not agree with the use of cookies described here, you should adjust your browser settings or stop using our Site.

1. What are cookies and similar technologies?

Cookies are small text files that are placed on your device (computer, phone, tablet) when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to site owners.

We also use similar technologies such as pixels, scripts, tags and local storage. In this policy, we refer to all of these as "cookies".

Some cookies and similar technologies may collect information that is considered personal information when it relates to an identifiable individual. In those cases, we handle that information in accordance with our Privacy Policy and applicable privacy laws.

2. Types of cookies we use

We group the cookies and similar technologies used on our Site into the following categories:

Strictly necessary cookies

Required for the Site to function and to keep it secure (for example, page navigation, load balancing, and remembering your cookie preferences).

These cookies do not usually require consent, but you can still block them via your browser. However, parts of the Site may not work properly if you do.

Performance and analytics cookies

Help us understand how visitors use the Site (for example, pages visited, time spent, and errors encountered).

We use this information in aggregated form to improve Site performance, content and user experience.

Functionality cookies

Used to remember choices you make (such as your cookie preferences) and to provide enhanced, more personalised features.

Advertising and marketing cookies (only if and when used)

Used to deliver relevant advertising and to measure the effectiveness of marketing campaigns.

These may be set by us or by carefully selected third parties and may track your browsing across different websites. We do not currently run extensive advertising or retargeting campaigns on the Site, but if this changes we will update this Cookie Policy accordingly.

3. Cookies and tools we use (including Google Analytics)

The specific cookies and tools we use may change over time as we improve or update our Site. As at the date above, we use or may use:

Provider / CookiePurpose
Site / platform session cookieMaintains your session and basic security while you browse the Site
Cookie preference cookieRemembers whether you accepted, rejected or customised cookies
Google Analytics (_ga, etc.)Collects information about how visitors use the Site to help us measure and improve performance

Google Analytics

We use Google Analytics to help us understand how visitors engage with our Site. Google Analytics uses cookies to collect information such as:

  • pages visited and time spent;
  • your approximate location (based on IP address);
  • device and browser information; and
  • the site that referred you to us.

This information is generally aggregated and used for statistical reporting rather than to identify individuals directly. In Google Analytics 4 (GA4), IP addresses are not stored in long-term logs, and additional configuration (such as IP anonymisation and data retention limits) can further reduce the risk of identifying individuals.

You can learn more about how Google uses information from sites and apps that use Google services in Google's own privacy documentation.

4. Legal basis and consent

Where cookies or similar technologies collect personal information, we rely on the following bases:

Strictly necessary cookies – We use these based on our legitimate interest in operating a secure and functional website and providing services you request.

Analytics, functionality and marketing cookies – Where required by law, we rely on your consent, which we typically obtain through our cookie banner or settings when you first visit the Site and through your browser settings.

If you are located in the UK, EU or other jurisdictions with specific cookie and e-privacy rules, our approach is intended to align with transparency and consent requirements for non-essential cookies.

5. Third-party cookies and technologies

Google (and any other third-party providers we may use) may set their own cookies or similar technologies when their services are loaded on our Site. These third parties may recognise your device when you visit our Site and when you visit other websites or services that use the same technologies.

Their collection and use of information is governed by their own privacy and cookie policies. We encourage you to review those policies directly, for example:

Google's privacy and cookies information:

We do not control how these third parties use cookies once they are set.

6. How to control cookies

You have several options to control or limit how cookies and similar technologies are used on our Site:

On-site cookie settings (if available)

When you first visit the Site, you may see a cookie banner or preference centre. You can use this to accept all cookies, reject non-essential cookies, or customise your preferences.

Browser settings

Most web browsers allow you to:

  • view the cookies stored on your device;
  • delete some or all cookies; and
  • block cookies from specific sites or all sites.

Instructions vary by browser; refer to your browser's help section or support site.

Google Analytics opt-out

You can install the Google Analytics opt-out browser add-on or use browser and privacy tools that block analytics scripts. See Google's help resources for details.

Privacy tools and extensions

You can also use third-party tools (such as browser add-ons, privacy extensions or content blockers) to control which cookies and scripts run on the websites you visit.

Please note: Blocking or deleting cookies may affect the functionality of the Site, and some features may not work as intended.

7. Retention of cookie-related data

Cookies remain on your device for different periods:

  • Session cookies are deleted when you close your browser.
  • Persistent cookies remain until they expire or you delete them.

We do not retain personal information derived from cookies longer than is reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law (for example, for record-keeping, security or regulatory purposes).

For analytics tools such as Google Analytics, we may configure data retention limits in line with our business and compliance needs.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example when:

  • we introduce new cookies or analytics tools;
  • our legal or regulatory obligations change; or
  • we update our services or technology.

When we make material changes, we will update the "Last updated" date at the top of this page and may provide additional notice (such as an updated banner or a notice on the Site).

9. Contact us

If you have any questions about this Cookie Policy, how we use cookies, or how we handle personal information, you can contact us at:

Email: admin@newcastlebusinessautomation.com

You can also contact us using the details on our Site's contact page.